Latest Stories

• BidsCube Unveils Comprehensive White-Label Solutions

  8 months ago News

  

  BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]

• MGID Expands Senior Leadership Team with New Global Hires

  8 months ago News

  

  Global advertising platform MGID today (October 15th, 2024) announced the appointment of Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. The new strategic hires support MGID’s mission to ensure sustainable [...]

• Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations 

  8 months ago News

  

  Pentaleap Inc., a leader in retail media technology, is proud to announce a strategic partnership with Placements.io, the premier operations, revenue, and billing management platform for retail media networks. This partnership aims to provide retailers with an advanced, fully integrated [...]

• 49% of Domains are Classified as High-Risk According to New PIQ Intelligence

  8 months ago News

  

  Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. The report reveals that 49% of online domains are classified as high-risk. These high-risk sites are characterised [...]

• Digest: Meta ordered to limit data collection; The Guardian launches The Filter

  8 months ago News

  

  Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]

• Weborama Integrates First-id into its Data Intelligence Platform

  8 months ago News

  

  By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]

• XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising

  8 months ago News

  

  Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.  Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]

• Reflections from The Wires Winner 2023: Karen Eccles on New Opportunities and Safeguarding Quality Journalism

  8 months ago News

  

  Karen Eccles, chief commercial officer at The Telegraph and last year's winner of ExchangeWire's prestigious Ad Tech Personality of the Year award, reflects on 2024 so far. Looking ahead to 2025, she shares what she's most looking forward to as [...]

• PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

  8 months ago News

  

  Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

• ExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad Loads 

  8 months ago Podcast

  

  On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.  They examine Google’s latest antitrust trials and tribulations, OpenAI potentially [...]