Latest Stories

• UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe

  2 years ago News

  

  On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [...]

• The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act 

  2 years ago News

  

  This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act  This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]

• Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI

  2 years ago Podcast

  

  ExchangeWire’s Mariam Ahmad and John Still are joined by CEO of Digital Willow, Amber Williamson, to take on the biggest news across media, marketing and ecommerce this week. TikTok gains favour among Gen Z over Google for searches (eMarketer) Are we seeing [...]

• Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?

  2 years ago News

  

  Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]

• Will Video Dominate Digital Advertising in 2024?

  2 years ago News

  

  Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]

• The MadTech Podcast Special: Attention in Advertising

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research [...]

• Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit  

  2 years ago News

  

  On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]

• Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act

  2 years ago News

  

  On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]

• Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership 

  2 years ago News

  

  On today’s ExchangeWire digest: Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership… On Monday, news broke that Sony has called off the USD$10bn (£7.8bn) merger between its India unit and Zee [...]

• 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing 

  2 years ago News

  

  On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]