Latest Stories

• A Preview of ATS London 2025: What to Expect Next Week 

  2 months ago News

  

  We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]

• Me, Myself, and (A)I: Voice, Attention, and the Sonic Ad Economy

  2 months ago News

  

  In her latest ExchangeWire column, Shirley Marschall charts the evolution of audio from ringtones from a loud blue frog, to a potential future of algorithmically curated AI assistants. Sound is an interesting creature, trapped somewhere between “avoid at all costs” and [...]

• Digest: Empower Acquires Ocean Media; TV Networks Rally to Scrap Broadcast Tax; China Enforces Mandatory AI Content Labelling 

  2 months ago News

  

  In today’s Digest, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling.

• Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

  2 months ago News

  

  Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]

• AI Killing Search? That’s Too Simplistic

  2 months ago News

  

  Kate Ross, co-founder & CEO, eight&four, takes a look at how AI is impacting search - and how it’s rewiring, rather than destroying, search behaviour. If you work in marketing, your LinkedIn, X, and Reddit threads are probably full of "SEO [...]

• Digest: Meta’s AI Shake-Up; Report on Australia's Under 16 Social Ban Raises Concerns; Publicis Groupe Australia launches Influential agency

  2 months ago News

  

  In today’s digest, we discuss Meta’s AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia’s social media ban for kids facing big risks, and Publicis Groupe Australia launching Influential agency.

• Digest: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1; Microsoft AI Debuts First In-House Models

  2 months ago News

  

  Today’s Digest discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft AI debuting its first in-house models.

• Condé Nast’s Teodora Tepavicharova on Meta Inflating Ad Performance, TikTok’s AI Mandate, and AI Invading Journalism 

  2 months ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, director of programmatic strategy at Condé Nast.  They discuss Meta inflating its ad performance, TikTok's newly [...]

• The Stack: AI Faces Scrutiny

  2 months ago News

  

  This week, global policy tensions, ad gains, and AI copyright battles dominated headlines.

• Digest: Disney Strengthens European Content Slate with ZDF Deal; Anthropic Settles Piracy Case; Perplexity’s New Publisher Revenue Model

  2 months ago News

  

  Disney strengths its European content slate with a ZDF deal, Anthropic settles its piracy case, and Perplexity’s rewards publishers...