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UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA
UM MENAT's Abdelnabi Alaedinne joins ExchangeWire CEO Rachel Smith to discuss the evolving media landscape in MENA and the impact of AI on media planning and strategy.
ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing
The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.











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