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Buyers & Sellers Need 100% Transparency on Intermediary Fees
With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view on the common theme present throughout the conference and, indeed, in the industry for a long time – transparency. As the [...]
Branding Automation: The Evolution of Digital Asset Management
Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand management, communication, and much more besides. However, the market being served by digital asset management is transforming; and the rise [...]
Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu Aegis Network acquires in India & AU; Indonesian publisher goes programmatic with SpotX; AU performance firm [...]
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What's stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the [...]
Looking for Programmatic to Mark Australia's Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the realm of TV advertising, TubeMogul's Australia and New Zealand managing director, Sam Smith (pictured below), [...]
How Can Education Address the Gender Gap in Our Industry?
It is no secret there is an issue with the representation of women in the technology industry, with varying opinions around how this can change. Lauren Jones, specialist, business development & global expansion, MediaMath tells ExchangeWire the key is education, education, education. In [...]
32% of Brazilians Avoid Clicking on Ads; Globo Acquires Valor Economico
This week’s Latin American Roundup: a new survey shows that the number of Brazilians who avoid clicking on digital ads has dropped from 41% to 32% this year; Brazilian publisher Globo Group acquires Valor Economico website and newspaper from Folha [...]
Is Email 2016’s Advertiser Panacea?
Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits of email for ExchangeWire, saying email's poor reputation is masking its value in digital marketing strategies. Reading articles, posts, and blogs [...]
AdBlock Plus Launches SSP; New Targeting Options for Snapchat
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]
Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they're even purchasing products brands would never have considered to be smartphone-friendly, like expensive white goods. A mobile strategy is vital, but a next-level mobile strategy may require brands [...]
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