Latest Stories

• Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

• Drones Over Hollywood: An Aerial View of Video Security

  9 years ago News

  

  As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to [...]

• Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

• Advanced Attribution: A Complex Problem to Solve

  9 years ago News

  

  Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply nothing at all. For brands that want to implement attribution modelling successfully, what do they need to take into consideration? [...]

• Plugging Location Data Gaps in APAC

  9 years ago News

  

  With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in [...]

• Going Native: Mobile Advertising Genius or False Economy?

  9 years ago News

  

  Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee Jogia (pictured below), regional director of Rakuten Display Europe, Rakuten Marketing, about what brands need [...]

• Yahoo Earnings: Just Above Estimates

  9 years ago News

  

  Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns in all corners of the business: search, content, mobile, native, video, and social. Yahoo CEO, Marissa Mayer, said she is doing [...]

• How Kids' Digital Media is Turning into a Multi-Billion-Dollar Opportunity

  9 years ago News

  

  Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and you will be met with a barrage of adverts showcasing the latest, 'must-have' toy. Known as 'Centennials", kids today are [...]

• Digital Ad Spend Fastest Growth in 7 Years: Experts Comment

  9 years ago News

  

  The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in 2015, with all aspects of digital media seeing a growth and 60% of display ad spend being traded programmatically. The report, [...]

• Data, Technology & Automation: Turbo-Charging DOOH Creative

  9 years ago News

  

  Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always been at the heart of the OOH industry; and that is truer than ever today. Digital Out Of Home (DOOH) [...]