Latest Stories
Mobile Ads & Private Marketplaces Take Centre Stage in AU
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces. With its ad tech market among some of the world's most matured and [...]
Now & Next: TV
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]
Publishers Have Big Dreams: Q&A with David Pironon, Sales & Ops Director, Smart AdServer
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation of programmatic, ExchangeWire speaks with David Pironon (pictured below), director of sales and operations, Smart AdServer, about publisher monetisation and [...]
Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]
Is It the End of the 'Anonymous' Internet?
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel discussion on the topic of 'Bridging the Cross-Device Gap'. Here, Hendricks explains how the 'freemium [...]
Cross-Device: An Onion That Gets More Complex as We Peel the Layers Back
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both [...]
Brazilian Mobile Internet Access Surpasses Desktop; Facebook Brazil Has New Country Manager
The Latin American Roundup brings IBGE’s report about internet access in Brazilian households, stating that for the first time, in official data, that mobile internet accesses surpassed desktop's; Facebook announces its new country manager in Brazil; local criticism about changes [...]
EU General Data Protection Regulation: What You Need to Know (Part 2)
In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses [...]
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what to expect on the day. Here, ahead of his opening keynote at ATS Paris about [...]
Popular Tradertalks
Latest Posts
-
Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising -
Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve -
ATS Singapore 2025: What to Expect -
Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs -
Google and the Ad Tech Butterfly Effect
Follow ExchangeWire