Latest Stories

• Taboola Data Reveals - Brits More Interested in US Election Than Their Own

  9 months ago News

  

  The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]

• Building Bridges at AdTech Connect 

  9 months ago News

  

  Panellists at the launch of AdTech Connect, an initiative for those starting out in ad tech sponsored by Index Exchange and ExchangeWire, reveal their secrets to building out a solid industry network, being a good mentee/mentor, and keeping up with [...]

• Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency

  9 months ago News

  

  Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]

• Mass Media Outdoor to Rapidly Expand Digital Roadside Portfolio

  9 months ago News

  

  Today (August 6th, 2024) Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks [...]

• Google Loses Huge Antitrust Case; John Lewis Launches Retail Media Platform; Temu Enters Thailand 

  9 months ago News

  

  On today’s news digest: Judge Rules Against Google's 'monopolistic' practices; John Lewis Launches Retail Media Platform; Temu Enters Thailand  Google has lost its recent antitrust case against the DoJ. Ruling against Google over issues regarding payments for exclusive contracts to provide [...]

• Podcasts: Play or Skip for Media Buyers?  

  9 months ago News

  

  Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

• Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding 

  9 months ago News

  

  On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

• Ryan Pestano on SearchGPT, YouTube’s Q2 Ad Revenue and Oracle’s Privacy Settlement 

  9 months ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech.  They discuss OpenAI’s new SearchGPT product, YouTube’s [...]

• The Stack: Latest Ad Tech Deals and Acquisitions

  9 months ago News

  

  This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily  Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]

• “Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies

  9 months ago News

  

  Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]