Latest Stories

• Five Things Brands Must Know Before Running Mobile in Indonesia

  9 years ago News

  

  It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to manoeuvre if they do not first understand the country's unique landscape. In this week's industry [...]

• Ad Blockers Reach 21% of Brazilian Internet Users; Abril Midia & Google Brazil Team Up

  9 years ago News

  

  In this week’s LATAM RoundUp: Ad blockers in Brazil reach 21% of internet users in urban centre; a partnership between Abril Mídia and Google Brazil use big data, analytics, and performance tools to aim for car industry marketers; and, finally, numbers of [...]

• Let Machines Do What They Excel at: Q&A with Peter Silverwood, Chief Scientific Officer, IO

  9 years ago News

  

  The UK DSP market is a tough market to operate in, let alone launch in. Still a relatively new kid on the block, and founded by an ex-Met Office employee, Intelligent Optimisations (IO) are making a name for themselves in [...]

• Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There

  9 years ago News

  

  In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much experience of the event, what their top tips for surviving Cannes are, with advice ranging [...]

• Impact Radius Buys Forensiq; Snapchat Partners with Oracle

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius buys Forensiq; Snapchat Partners with Oracle; Twitter targets via emojis; Partnership between Uber and Factual; and New C-level additions at [...]

• Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

  9 years ago News

  

  On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal. Microsoft’s announcement that it is acquiring LinkedIn [...]

• Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth [...]

• We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

  9 years ago News

  

  Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about the importance of creativity and its convergence with data and technology.  ExchangeWire: With the annual Cannes Lions festival coming up, what [...]

• Ads Boost AU Economy; Ooyala Expands Into India

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads boost AU economy; Ooyala expands into India; Dentsu picks up agency in AU; BBH India unveils [...]

• Tremors in the UK Video SSP Market

  9 years ago News

  

  Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day [...]