Latest Stories

• IPA Bellwether Report Q1 2016

  9 years ago News

  

  Marketers remain undeterred by financial and economic concerns, including Brexit and government spending cuts, illustrated by continued growth in marketing budgets, according the IPA Bellwether Report Q1 2016, released last Thursday (14 April).  Report Highlights  – Marketing budget growth sustained for fourteenth successive [...]

• No RTB Means Prices Can Be Controlled in Programmatic TV

  9 years ago News

  

  While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory. There were initial concerns among broadcasters in Asia-Pacific [...]

• Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared

  9 years ago News

  

  Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to Kevin O’Reilly (pictured below), CTO, TVSquared, about effective TV measurement. Here, O'Reilly talks us through the [...]

• Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT

  9 years ago News

  

  This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their new head of programmatic for Latin America; Editora Abril sets a deal with MOAT to [...]

• DOOH: Layering Data Will Reveal Your Audience Like Never Before

  9 years ago News

  

  Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful way of transforming DOOH – data. Here, Mick Ridley (pictured below), head of data and technology, Exterion Media, explains to [...]

• Alphabet's Earnings Miss Forecasts

  9 years ago News

  

  Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company's overall performance turning a profit whilst 'Other Bets' operate at a loss. Immediately after the [...]

• EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

• VOD Needs Robust Pricing Solutions at Scale: Q&A with Adam Boast, CEO, Videoflare

  9 years ago News

  

  The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as demand outstrips supply, is the subject of pricing being ignored and are new opportunities being missed? Adam Boast (pictured below), [...]

• Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

• Drones Over Hollywood: An Aerial View of Video Security

  9 years ago News

  

  As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to [...]