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  • Verizon – One to Watch for 2016

    Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are [...]

  • Millennials' Viewing Habits Drive Transformation in the Broadcast Industry

    The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same time, there is a focus on reinvigorating shifting audiences and reaching viewers in the ways they want to be reached. Following [...]

  • 80% of Publishers Measuring Ad-Blocking; Millennials Viewing Threat to Traditional Media

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to [...]

  • India Ad Spend to See Strong Growth; AU Ad Market Worth AUD$7.9bn

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; [...]

  • Programmatic TV: Uplifting the Upfronts

    TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver targeted messaging to its fragmented audience. This year, broadcasters are more focused than ever on embracing programmatic TV. ExchangeWire talks [...]

  • Developing the Future For Women in Tech

    ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host Women of Silicon Roundabout 2016. Women of Silicon Roundabout is an interactive forum in which Europe’s leading women in tech – [...]

  • Netflix Beats Analyst Predictions & Stock Price Soars

    Yesterday, (19 January) video streaming company Netflix reported Q4 2015 earnings that exceeded analysts' expectations. In the first of our 2016 earnings reports, we examine the financial highs and lows and explore what the future might look like for Netflix. Financial Highlights – [...]

  • Second-Party Data: Not Second Rate

    Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to Steve Ustaris, CMO at ownerIQ (pictured [...]

  • Markup DSP Model Detrimental to China Ad Market

    Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful to both advertisers and publishers. This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to [...]

  • Brazil Debates New Ad Tech Regulation; Chile’s 4G More Than Doubles 

    This week’s LATAM RoundUp brings the story of a local investigation of online crime in Brazil, which could generate a new regulation for ad tech as it seeks to punish companies involved in ad trading in illegal webpages; mobile numbers [...]