Latest Stories

• China Offers Ad Tech Potential, But Competition Proves Stiff & Local Understanding Critical

  9 years ago News

  

  Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and complex business operations that require local knowledge to manoeuvre successfully. Several foreign ad tech companies have attempted to launch in [...]

• Programmatic Video – Two’s Company, Three’s a Crowd

  9 years ago News

  

  Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct. Programmatic video is entering a new era. As agencies see [...]

• Mobile Video Ads: Don’t Shoot the Messenger

  9 years ago News

  

  With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video solution which runs outside of the native players. This summer, Business Insider released its US Digital Media [...]

• Omnicom Sets a Deal to Buy Grupo ABC in Brazil; Digital Ad Market’s Growth Beyond Brazil & Mexico

  9 years ago News

  

  This week in the LATAM Roundup: rumours about the latest Omnicom buyout; Grupo ABC for BRL$1bn (£177 million); Data about small digital ad markets in the region; Global Data Bank debuts in Brazil promising a data platform that can cost [...]

• Why ‘Content Views’ is Yet Another Meaningless Metric Innovation in a Publisher Arms Race to the Top

  9 years ago News

  

  The search for a big number to wave in front of an advertiser has led to the introduction of content views as a metric. But as a site owner, Adnan Ebrahim, founder and CEO of Car Throttle (pictured below), argues [...]

• Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system; Channel 4 and ITV follow suit with programmatic deals; Google and IAB Europe look at [...]

• The Collision of Data & Culture

  9 years ago News

  

  In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in London. Now in its second year, Supernova sought to explore the impact of Big Data [...]

• Asia Brands Must Ready Programmatic Journey

  9 years ago News

  

  Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need [...]

• Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian consumers still served irrelevant ads; Indonesia sees growth in mobile ad spend & supply; More [...]

• The Publisher Programmatic Model

  9 years ago News

  

  Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online [...]