Latest Stories
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind you, says Dave Hendricks, president and managing director of LiveIntent UK (pictured below). In this piece, [...]
ZenithOptimedia Buys Out Australia's FirstClick; IAB to Hold Programmatic Workshops in Jakarta & KL
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ZenithOptimedia buys out Australia's FirstClick; ZenithOptimedia to set up Singapore analytics hub; IAB to hold programmatic workshops [...]
Ad Blocking Debate Heightens Need for Good User Experience in APAC
There has been much discussion about the impact of ad blocking tools and their potential impact on ads and ad revenue; particularly regarding mobile devices, where consumers are spending more time and where marketers are turning their attention. The debate, [...]
UK Ad Spend Growth Forecast Cut to 3.7%; Ad Viewability in UK Rises Above 50%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 30% losses in the mobile ad market due to lack [...]
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad mediation provider and how to monetise free apps. Ad mediation has become an increasingly popular service among app publishers over the [...]
How Programmatic TV is Changing Ad Currency
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media campaigns in the new shape of engagement metrics – and ultimately drive sales, argues Andreas [...]
Brazilian Congressman Fights Programmatic Trading; IAB Brazil Wants to Learn With the British
In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media supports cybercrime; the Brazilian delegates' visit to London aiming to learn with the British digital market; Tremor Video launches operations [...]
More Dots, More Problems
In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more data points (dots) and how to solve the problem of connecting the dots to gain meaningful insights from marketing activities. In [...]
Google Unveils Accelerated Mobile Pages; EU Annuls 'Safe Harbour' Agreement With the US
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works [...]
Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective ad serving and management technology. Matthew Talbot, senior vice president for BlackBerry Messenger (BBM), says he [...]
Popular Tradertalks
Latest Posts
-
Google and the Ad Tech Butterfly Effect -
The Stack: Chatbots, Commerce, and Competition -
Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty -
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?
Follow ExchangeWire