Latest Stories

• What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project

  9 years ago News

  

  Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of mobile at Rubicon Project, argues that header bidding can beat the [...]

• Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform

  9 years ago News

  

  When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and [...]

• Display Ads Dominated Q3 Mobile Ads

  9 years ago News

  

  Last week (10 December), Marin Software Incorporated (NYSE: MRIN), released its Q3 2015 Performance Marketer’s Benchmark Report. An analysis of consumer behaviour in Q3 reveals that while smartphones have made gains across all three channels – search, display, and social – display [...]

• APAC Marketers Must Move Away From Vanity Metrics

  9 years ago News

  

  Marketers need to start looking at how they are actually helping their organisation and better tap measurement tools to improve campaign performance. This means moving from 'vanity metrics', such as likes and views, stresses Liz Miller, senior vice president of marketing [...]

• Programmatic Trading of Video Up 100% in Q3

  9 years ago News

  

  When it comes to mobile video consumption, Great Britain and Ireland are top. Two-thirds of all video views in the British Isles came via smartphones and tablets, indicating the high adoption rate of mobile in this region. With it, programmatic [...]

• Shining the Spotlight On Eastern Europe

  9 years ago News

  

  With varying internet penetration rates from the Czech Republic to Romania, Eastern Europe is a diverse, yet exciting, market for digital growth. But what is the state of programmatic in Eastern Europe? Firat Dirik, regional director eastern Europe, MediaMath, takes a [...]

• Teads & MediaMath together in LATAM; Digital is only 11% of Brazilian agencies' revenue

  9 years ago News

  

  The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America; Brazilian ad agencies have 11% of their revenue coming from digital campaigns; the alliance formed by Zoomin.TV with the Brazilian [...]

• Now & Next: Private Marketplaces

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

• A Look-Back On 2015 Trends

  9 years ago News

  

  In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that became apparent over the course of a year which, if our Media Owner Sales Techniques [...]

• Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark's Mojn; AppNexus DACH is helmed by Ulrich Hegge; [...]