Latest Stories

• How Germany Moves Out of the Programmatic Slow Lane

  10 years ago News

  

  The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both [...]

• The Decline of the Ad Network?

  10 years ago News

  

  IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become increasingly popular with advertisers, and media-owners alike. Almost half (45%) of all online display ads are [...]

• Five Key Take-Outs From Cannes Lions

  10 years ago News

  

  Cannes Lions 2015 is over, and what is agreed throughout the industry is that ad tech presented an unprecedented profile at this year's event. In this piece, Emma Williams, MediaMath, senior director, regional marketing, EMEA, APAC & LATAM, offers her [...]

• Creativity & Automation are LATAM Topic in Cannes; Brazilian Audience More Willing to Pay for Online Content

  10 years ago News

  

  This week’s LATAM Roundup brings the discussion of creativity and automation in Cannes; data of a recent survey about online content consumption compared to other regions and a case study that used data to sync online ads with TV campaigns, [...]

• Cultural Differences Must Be Considered in Data Collection

  10 years ago News

  

  Never present a clock as a gift to someone in China, and don't leave tips for service staff in Japan. Insights into these cultural differences can go a long way in arming brands with the right knowledge to roll out [...]

• Ad Tech in Cannes; Rubicon's Mobile Landmark

  10 years ago News

  

  In this edition of Exchangewire's Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines. Ad tech at Cannes, but creativity still reigns supreme The largest conference in the advertising industry [...]

• 'Fast-track Asia' Main Driver of Global Ad Spend; Blismedia Working to Add "3rd Dimension" to Location Data

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 'Fast-track Asia' main driver of global ad spend; Blismedia working to add 'third dimension' to location data; [...]

• 67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 67% of marketers agree that reaching new customers is more challenging [...]

• Cannes Lions Special: The Rise of Mobile Programmatic

  10 years ago News

  

  In this ExchangeWire Cannes Lions special, Matt Gillis, Millennial Media, president, platform business, speaks with ExchangeWire CEO Ciaran O'Kane about whether publishers are able to use programmatic technologies to achieve a better yield for their inventory. During the conversation O'Kane [...]

• ExchangeWire Cannes Lions Special

  10 years ago News

  

  In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike. ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile [...]