Latest Stories

• 'Many Businesses Will Benefit From A Core Stack'

  11 years ago News

  

  Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad tech providers to partner with.  Selecting the right technology partner is one of the most challenging prospects facing media businesses today, [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'.   Closed ecosystem players stack up  AOL, Facebook, Google, Microsoft and a whole host [...]

• Microsoft Underlines its 'Cross Screen' Credentials & 'Unique' Pitch

  11 years ago News

  

  Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a 'mobile-first' world is far from over. This week it unveiled its latest operating system (OS) Windows 10, and overhauled MSN [...]

• UPDATE: Quantcast buys retargeting firm Struq

  11 years ago News

  

  US-based Quantcast has announced the acquisition of UK-based retargeting firm Struq for an undisclosed fee, in what is the latest in a long line of M&A activity in the ad tech sector this year.  Struq will now become past of Quantcast [...]

• The Move To Cross Screen IDs And Its Potential Fall Out

  11 years ago News

  

  Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be 'programmatic' and 'cross-screen', as the industry prepares to lay [...]

• From Blobs And Arrows To Reality – The Technology Disconnect

  11 years ago News

  

  Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their claims are steeped outside of reality.  I never thought that I would be a great strategist [...]

• AOL & Publicis Ink Global Video Deal

  11 years ago News

  

  Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm  provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe [...]

• Taking Programmatic Out-Of-Home

  11 years ago News

  

  The programmatic landscape is set to expand beyond the domestic household screens with opportunities increasingly arising on mobile and now in the digital out-of-home (OOH) sector. Australia has proven a progressive market for this emerging technology with the formation of a [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and WPP ink landmark deal; Even more consolidation in the mobile sector; Facebook mooted to unveil new Atlas platform, and more [...]

• Is Mobile Re-engagement In Easy Reach For Advertisers?

  11 years ago News

  

  Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the industry’s lack of consensus on establishing a universal ID. But Luis Barrague, Headway Digital, VP [...]