Latest Stories

• Singapore's Wego Launches Private Marketplace

  11 years ago News

  

  Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of [...]

• The Media Opportunity In Asia: 2 Billion Extra Screens

  11 years ago News

  

  Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July, to explain his opinions on why advertisers and publishers still relying on manual processes just won’t be able to scale [...]

• Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

  11 years ago News

  

  Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its next CEO will be, but does claim to have cracked a key component in the mobile advertising conundrum by introducing [...]

• APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

  11 years ago News

  

  Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB Singapore Leadership Council Member, explains his opinions that traditional media buying agencies can leverage third-party ad tech providers to work [...]

• What Brands Think About Programmatic Media Trading

  11 years ago News

  

  Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of advertisers have a positive perception of real-time media trading, indicating the extent of concerns about [...]

• Audio Is The New Frontier Of Programmatic

  11 years ago News

  

  The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in a series of industry manoeuvres indicating that all media will eventually be bought programmatically. Global’s [...]

• Microsoft At Cannes: 'Programmatic Is Only Part Of The Opportunity'

  11 years ago News

  

  Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving it the moniker of ‘official technology innovation partner’ of the Cannes Lions advertising festival taking place this week, with programmatic [...]

• Separating The Buy And Sell Side: Why Good Fences Make Good Neighbors

  11 years ago News

  

  As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market and how programmatic is changing the buying and selling of digital media. Today Jeff [...]

• MediaMath At Cannes: 'Data Is Now Part Of The Creative Process'

  11 years ago News

  

  Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry's flagship event for creatives, as well as improving the reputation of ad tech among marketers.

• Why ExchangeWire Is Making Its Cannes Lions Debut

  11 years ago News

  

  The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]