Latest Stories

• ExchangeWire on Google's Privacy Sandbox, Antitrust, and FAST

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]

• The Stack: Google Rolls Out Demand Gen, TikTok Says it has Taken Action to Reduce Misinformation

  2 years ago News

  

  This week: Google's AI-powered Demand Gen becomes available to advertisers, TikTok responds to calls from the EU to tackle misinformation... Google Ads begins roll out of Demand Gen Google Ads has initiated a global roll out of its new AI-powered tool, Demand Gen... TikTok [...]

• IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises

  2 years ago News

  

  The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]

• The Four P's of Advertising in the Digital Age

  2 years ago News

  

  In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]

• AI Start-Up Baichuan Secures USD$300m; Amazon Announces Expansion to South Africa

  2 years ago News

  

  In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]

• CTV Advertising Measurement and Attribution: Challenges and Solutions

  2 years ago News

  

  Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

• FAST Use Rising Amongst UK Households; Snap Shares Soar After 2024 DAU Target Leaked

  2 years ago News

  

  In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

• TikTok Reports Crackdown on Misinformation; YouTube Ranked Above Netflix by US Teens

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]

• Final Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 2023

  2 years ago News

  

  With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [...]

• Google Ads Begins Global Roll Out of Demand Gen; California Signs Delete Act

  2 years ago News

  

  In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [...]