Latest Stories

• Is 'Location' The New Cookie?

  11 years ago News

  

  Truly integrated advertising campaigns have long been thwarted by the inability of advertisers to use cookies for retargeting audiences on mobile, however an ongoing beta test between xAd and out-of-home advertising firm Posterscope aims to significantly alter this perception. Those participating [...]

• Chiefmartec.com Editor Scott Brinker Announced As Keynote For ATS London; Early Bird Ticket Sale Ends May 31

  11 years ago News

  

  With ATS London only a few months away, we are releasing details of some keynotes and content for the day. We have had to move the event to a bigger venue given the increased demand. ATS London is staying on [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Google intensifies battle for app download dollars Facebook, Twitter and now Google are preparing to intensify competition for mobile app developers’ ad dollars, as Google this week lifted [...]

• Facebook Posts Strong App Install Gains, But Competition From Google And Twitter Looms

  11 years ago News

  

  Facebook has announced revenues of $2.5bn for the first quarter of 2014, an increase of 72%, with mobile app install ads providing the bulk of its growth, and investors reacting positively to the results. However imminent competition for mobile app [...]

• Xaxis Eyes Cross-Screen Ad Dollars With Xaxis Sync

  11 years ago News

  

  Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading desk’s multi-screen technology that lets media buyers purchase ads on viewers’ mobile devices coordinated with commercials running on their televisions [...]

• The Cross-Device Chasm And Why Statistical Identification Matters

  11 years ago News

  

  ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an increasingly mobile-first world, the proliferation of mobile device adoption presents a major challenge to digital marketers who traditionally relied upon [...]

• What I'm Going To Do When I Get The Yahoo CRO Role

  11 years ago News

  

  As you might have noticed from some Tweets this morning I officially announced that I might apply for the vacant Yahoo CRO role. Why would Marissa Mayer hire me? Firstly, there is a long tradition - since she started her [...]

• Twitter Takes Aim At Facebook’s Core App Install Business

  11 years ago News

  

  Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with Facebook’s core mobile [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google this week issued its first quarter results for the year, with revenues of $15.4bn, up 19% year on year, however then search [...]

• Mobile Operator Telefonica Launches Axonix From The Ashes Of MobClix

  11 years ago News

  

  Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of Axonix, a mobile ad exchange built on the technology of the now defunct MobClix/Velti venture. The mobile operator – which has an [...]