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The Next Step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media
It’s hard to believe that the first real-time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that was ripe for a change. It made sense for everyone involved, smooth workflow, fair pricing and [...]
'Why I ‘Like’ Facebook Exchange for Finding New Customers', by Phil Macauley, EU MD, Quantcast
The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with widespread implications for the online display ad market. While there has been real excitement, the majority [...]
The Media Plan is in the Exit Lounge: What's Next For the Vendor/Agency Relationship?
ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not just via the TV but on their tablets, smartphones as well as their computers, when they [...]
PubMatic's APAC Perspective: Learning From the 'Mistakes' of Incumbent Markets, with Rob Jonas, VP International, MD Europe
PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies in place. How are regional publishers building strategies around programmatic, and where is APAC at the moment in terms of development? The [...]
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still pre-AOL, AudienceScience (then RevenueScience) had just launched in the UK with the Financial Times, and [...]
As Budget Flows Into Mobile, Rubicon's Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some of this growing mobile spend. We speak to Paul Gubbins, Head of Mobile EMEA, [...]
'Agencies & Tech: Better Out Than In?', by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every year). Whether it’s amazingly creative, multi-faceted campaigns, expertly-timed tweets, or well-thought out advertising strategies – [...]
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There's been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their mobile offerings. The most interesting of all these "acqui-hires" was the AD-X acquisition by Paris-based [...]
Stephen Hunt, MD APAC, TubeMogul, Discusses the Future of Programmatic Video in the Region & Why All Eyes are on Australia
Stephen Hunt, Managing Director (Australia and New Zealand) at TubeMogul, discusses regional online video trends, and why Australia is a big growth market in APAC. Can you give some insight into the role played by TubeMogul in APAC? How do you [...]
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