Latest Stories

• Xaxis Eyes Cross-Screen Ad Dollars With Xaxis Sync

  11 years ago News

  

  Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading desk’s multi-screen technology that lets media buyers purchase ads on viewers’ mobile devices coordinated with commercials running on their televisions [...]

• The Cross-Device Chasm And Why Statistical Identification Matters

  11 years ago News

  

  ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an increasingly mobile-first world, the proliferation of mobile device adoption presents a major challenge to digital marketers who traditionally relied upon [...]

• What I'm Going To Do When I Get The Yahoo CRO Role

  11 years ago News

  

  As you might have noticed from some Tweets this morning I officially announced that I might apply for the vacant Yahoo CRO role. Why would Marissa Mayer hire me? Firstly, there is a long tradition - since she started her [...]

• Twitter Takes Aim At Facebook’s Core App Install Business

  11 years ago News

  

  Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with Facebook’s core mobile [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google this week issued its first quarter results for the year, with revenues of $15.4bn, up 19% year on year, however then search [...]

• Mobile Operator Telefonica Launches Axonix From The Ashes Of MobClix

  11 years ago News

  

  Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of Axonix, a mobile ad exchange built on the technology of the now defunct MobClix/Velti venture. The mobile operator – which has an [...]

• IAB Issues Viewability Standards

  11 years ago News

  

  UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB has this morning [...]

• Click Fraud And How To Detect It

  11 years ago News

  

  The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem varying wildly, with some parties claiming that up to 50% of all billed-for ads are generated by non-human traffic. Last week, [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. German Advertisers Tipped To Embrace Programmatic, But Warned Of Dangers This week’s sold out Ad Trader Conference, hosted in Berlin, was pre-empted by market insiders tip the (currently [...]

• How Much Of A Problem Is Click Fraud In Programmatic?

  11 years ago News

  

  Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem click fraud is in ad tech, and some of the reasons why it remains, despite everyone being aware of it. How [...]