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The Fallacy Of Universal Frequency Capping, And How Agency Trading Desks Can Add Value
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]
Pubmatic's Paul Shepherd Discusses The Roll Out Of The SSP Solution In APAC, And The Momentum He's Seeing In The Local Market
There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]
France Continues to Scale Programmatic Premium: StickyAds Launches Premium Video Exchange Called stickyXchange
The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]
'Mobilising Money in Mobile', by Tom Barnett, Founder of Switch Concepts
Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so long ago that I remember buying a cassette tape from Toys 'R Us for my Sinclair Spectrum 48k (yes, that [...]
Jesh Sukhwani, Managing Director, Xaxis China Discusses Rolling Out Their Solution in the Region
Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite some time now. Part of that planning included in-depth conversations with our GroupM agencies and clients. These conversations made clear that [...]
Effective Measure's James Robertson Discusses The Adoption Of Digital Measurement In The APAC Region & The Company's Evolving Solution
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of digital measurement in the region, its effect on the digital space and the role played by Effective Measure. The pace of [...]
'In-App Ads: New Realities & Maximised Profits', by Adam Jablonski, CEO of Epom
Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]
Julien Gardes Discusses The Data-Driven Ad Market In France And Rubicon's Relationship With La Place Media
This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we [...]
Moving Beyond Differentiation: Why Diversification Can Evolve The Agency Economic Model
The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never worked in an agency have been writing derisory reports concerning flailing business models, stunted innovation and even at times media [...]
'The Future’s Bright, The Future’s ‘Kombinowac’', by Stephan van den Bremer, European MD & Mirek Wasowicz, Sales Director, Central & Eastern Europe, IgnitionOne
Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]
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