Latest Stories

• Infectious Media RTB Insight Report Summer 2012

  13 years ago News

  

  The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance [...]

• 'The Attribution Dilemma: Correlation Does Not Infer Causality', by Dan Robinson, Head of Artemis, MPG Media Contacts

  13 years ago News

  

  One student says to the other, “I used to think correlation inferred causality. Then I took a stats course and now I don’t.” “Great, so the course helped,” the other replied. “Well, maybe.” Everyone loves a good stats joke, right? The fact that correlation [...]

• Evidon UK MD Damian Scragg Discusses the ePrivacy Directive

  13 years ago News

  

  Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the APAC region and what's in store for mobile privacy. Evidon’s ad and site notice is now available in 40 countries and [...]

• ATS Paris Wrap-Up

  13 years ago News

  

  ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]

• ‘Will Google Tag Manager Commoditise Tag Management?’ by Jon Baron, CEO, TagMan

  13 years ago News

  

  Much has been said recently about Google’s new foray into tag management. As ExchangeWire rightly speculated earlier this month, the launch of Google Tag Manager is further evidence of Google adding more stickiness to its offering. You can see why [...]

• Hi-Media CEO Cyril Zimmermann Discusses their Fully-Automated Marketplace

  13 years ago News

  

  Specialising in digital media since 1996, Hi-Media has grown considerably over the years, now boasting an R&D team of 100 engineers and IT specialists. A year after the announcement of their automated marketplace at ATS London 2011, CEO Cyril Zimmermann [...]

• PubliGroupe Acquires 85% Ownership of Improve Digital as European Publisher Looks to Invest in Proprietary Technology

  13 years ago News

  

  European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital shares, fueling Improve Digital’s international expansion and technology development. The company will operate as [...]

• 'French RTB Leads the Way with Publisher ‘Liberté, Égalité and Fraternité’' by Jean Claude-Muratore, Sales Director, Turn

  13 years ago News

  

  I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories. For me, the most interesting recent trend we have witnessed in France is the move by the country’s leading publishers to [...]

• Sociomantic CEO Jason Kelly & Managing Director UK Gavin Wilson Discuss Their UK Expansion & What They Bring to the Local Market

  13 years ago News

  

  Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new UK Managing Director, Gavin Wilson. ExchangeWire caught up with Gavin Wilson and Sociomantic CEO Jason Kelly to discuss what they [...]

• 'Trading places: Why Agencies Need to Look Further Than Their Own Desk', by Dominic Trigg, MD Europe, Rocket Fuel

  13 years ago News

  

  Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising network environment. The ad trading ‘arms race’ had begun in earnest, but nobody knew quite how complicated it was going [...]