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Major New Study Reveals Key Trends in CTV Ad Engagement in Europe
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [...]
Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards
Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards Bonne Terre Limited – trading as Sky Betting and Gaming – has been issued with a reprimand from the Information Commissioner’s [...]
FreeCast Adds Three FAST Channels from VideoElephant
FreeCast is announcing a new partnership with VideoElephant, one of the world’s largest libraries of premium video content and a leading video solution for channel owners. FreeCast is the low-cost live local and streaming integrated TV solution considered home to [...]
ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024
ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [...]
Link Between Attention & Drivers of Brand Outcomes Revealed in New Research
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [...]
How First-Party Data Is a Force for Reach and Scale
In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]
Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation
Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [...]
Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe
Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK and Northern Europe. Previously the head of enterprise sales for curation at Equativ, Haines has been with the company since [...]
Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]
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