On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest madtech news and trends.
– Reddit launches a CPC ad model to go after DTC brands using Facebook and Google
– Rumours of Apple launching a streaming service and why its next diversification should be buying a production house
– Apple and Cisco believe a version of GDPR should be rolled out in the U.S.
– How brands and agencies are tooling themselves up for programmatic