Infectious Media's Dan Larden on Google's Privacy Tools & Amazon's Play for Shopper Marketing Budgets

The MadTech Podcast

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest madtech news and trends.

In this episode:
– Google’s launch of their new privacy tools to limit cookie tracking
– Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc.
– Alibaba opening up its platform to international sellers
– The exciting times ahead for programmatic DOOH