Company description Good-Loop is a purpose-led advertising platform on a mission to make advertising better for consumers, brands, and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop’s carbon-neutral advertising formats drive engagement by converting people’s attention into donations for good causes around the world. The company’s proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company has raised more than $6M for charities such as Save the Children, WaterAid, and the WWF. Clients include L’Oreal, Nike, Unilever, Levi’s, Adidas, Volvo, and Mondelez.