AI, Ad Blockers, and the Publisher’s Short End of the Stick
In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...
Digest: US Senators Push Probe into Meta Scam Ads; ChatGPT Adds Shopping Research Tool; Alibaba Tops Revenue Forecasts
In today’s Digest, we look at US senators pushing a Facebook and Instagram scam ad probe, ChatGPT gaining a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.
Powering the Future of First-Party Data Activation with Audiences’ Hugh Stevens
Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation, and how customer strategy should evolve...
