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The MadTech Podcast
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Commercial Opps 2025 Updated
TraderTalkTV
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‘Short-termism Sucks Out Creativity’: the7Stars at Cannes

‘Short-termism Sucks Out Creativity’: the7Stars at Cannes

Filmed during Cannes 2025, ExchangeWire's John Still met with Caroline Tucker and Vicky Crouch-Marlow, joint heads of planning at the7stars.

If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?

If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?

In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

Gaming’s Attention Goldmine: Has Ad Tech Finally Unlocked Level One?

Gaming’s Attention Goldmine: Has Ad Tech Finally Unlocked Level One?

In this edition of her weekly column, Shirley Marschall fires up the joystick and mashes the d-pad, as she examines how the latest measurement framework from the IAB Tech Lab [...]

Latest Features

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    Digest: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1 Yesterday
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Research
Reports on insights and attitudes
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    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

‘Short-termism Sucks Out Creativity’: the7Stars at Cannes

‘Short-termism Sucks Out Creativity’: the7Stars at Cannes

Filmed during Cannes 2025, ExchangeWire's John Still met with Caroline Tucker and [...]

A Coffee With Lizzy Morgan

“Think Like Creators”: A Coffee With Lizzy Morgan, Be A Bear

In our latest episode of "A Coffee With...", Lizzy Morgan, director of [...]

Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing

Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing

This ATS Singapore 2025 panel unpacked how leading brands and agencies are [...]

Unlocking the Future of Entertainment in CTV

Unlocking the Future of Entertainment in CTV

This special panel, recorded at ATS Singapore 2025, looks at the rise [...]

Mastering Incrementality: Essential Strategies for Brands to Compete

Mastering Incrementality: Essential Strategies for Brands to Compete

This special panel recorded at ATS Singapore 2025 discusses the importance of [...]

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