PressBox News

• Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web 

  2 years ago News

  

  Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery.  Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

• AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation

  2 years ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]

• IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media 

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]

• Adelaide Unveils 2024 Outcomes Guide

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes.  The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]

• Integral Ad Science Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

• Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift

  2 years ago News

  

  Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]

• DoubleVerify Bolsters Media Authentication on Meta

  2 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

• NumberEight Secures $2.7m Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry

  2 years ago News

  

  NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. The investment will be used to drive commercial growth, bolster product development, [...]

• Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

  2 years ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]

• Ogury Appoints Mathieu Azorin as Regional Managing Director France & Benelux

  2 years ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (January 16th, 2024) announced the appointment of Mathieu Azorin as regional managing director of France and Benelux. Azorin will lead Ogury’s operations in the regions [...]