PressBox Articles

• Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe

  2 years ago News

  

  Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

• IAS Announces Next-Generation Quality Attention Measurement Product

  2 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to more than 280 billion daily digital interactions with rigorous attention [...]

• Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph

  2 years ago News

  

  Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a leading data clean room (DCR) provider. Equativ also partners with Roqad, the leading identity (ID) solutions provider, to act as [...]

• ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

  2 years ago News

  

  ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [...]

• MiQ Partners with Legacy Media to Leverage ESG Data for Enhanced Sustainability Offering in the UK

  2 years ago News

  

  MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider of aggregated ESG market leading data to build ESG driven programmatic activation capabilities. The exclusive partnership combined Legacy Media's aggregated [...]

• NumberEight & Adverty Announce Strategic Partnership for Market-First Real-time Demographic Targeting in In-Play Advertising

  2 years ago News

  

  Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [...]

• Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU)

  2 years ago News

  

  Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

• impact.com Announces Stellar Line-Up of Speakers at Flagship iPX2023 London Event

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, today (June 15th, 2023) announces an inspiring line-up of speakers for its iPX2023 London event, set to take place in the afternoon and evening of June 28th at Landing Forty Two in the [...]

• Adludio to be Joined by Digital Advertising Leaders at Cannes 2023 to Discuss AI’s Future at the Festival

  2 years ago News

  

  Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, will be joined by industry leaders on Wednesday, 21st June at 2 pm CEST aboard the JoyMe at Cannes 2023, in an exclusive discussion on the future of AI [...]

• Sharethrough The First Ad Exchange to Automatically Remove High-Carbon & Made-for-Advertising Sites

  2 years ago News

  

  Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions from ad campaigns while providing brands with a cleaner advertising ecosystem: removing made-for-advertising (MFA) sites by default, and the availability [...]