PressBox Articles

• GameAnalytics Launches HyperBid

  3 years ago News

  

  GameAnalytics, the analytics platform used by over 100,000 game developers, are proud to announce the launch of HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers. HyperBid is an entirely games-focused mediation platform created by [...]

• ShowHeroes Group Acquire PlayAd Media Group

  3 years ago News

  The Swedish video solutions provider PlayAd Media Group, which is based in Stockholm and operates across Sweden, Norway, Denmark and Finland, have been acquired by ShowHeroes Group, Europe’s leading independent provider of digital video solutions for publishers and advertisers.  The announcement [...]

• Crimtan Welcomes Ad Tech Veteran James Males as their Newest Business Director

  3 years ago News

  

  Global programmatic experts Crimtan are delighted to welcome James Males to Crimtan as a Business Director based in London. James Males is a veteran media and ad tech commercial person and has worked in the advertising industry for over 25 years. [...]

• Skyrise Intelligence Announces First DSP Integration

  3 years ago News

  

  Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]

• Anzu Announces David Cox As Strategic Advisor

  3 years ago News

  

  Anzu, the world’s most advanced in-game advertising platform, has announced the addition of video games sales leadership veteran David Cox as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb [...]

• The Publishers Empowered Summit

  3 years ago News

  

  Pubstack, Magnite, Sourcepoint, GeoEdge, Mediarithmics, Xandr, The Women in Programmatic Network, Eyeota, Didomi, and ID Ward have joined forces to organise the Publishers Empowered Online Summit. While in-person events have started taking place again in some countries, more global events [...]

• Paco Rabanne Launches Out-Of-This-World Gaming Campaign for Phantom

  3 years ago News

  

  Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom.  The innovative campaign celebrates Phantom’s luxury craftsmanship [...]

• Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

• Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

  3 years ago News

  

  Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched an update of its DSP. The Epom DSP has hit a major milestone reaching version 5.0.  The DSP is one of [...]

• 89% of UK Advertising Executives Plan to Integrate Programmatic DOOH into Multi-Channel Campaigns

  3 years ago News

  

  A new programmatic digital out of home (prDOOH) research paper released by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to [...]