PressBox Articles

• Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement

  4 months ago News

  

  Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.  Brand [...]

• DoubleVerify to Acquire Rockerbox

  4 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution.  Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]

• Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

  4 months ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...]

• AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025

  4 months ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre de 2024 y ha delineado las iniciativas estratégicas para 2025. Según el anuncio de la empresa, uno de los desarrollos más [...]

• AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

  4 months ago News

  

  AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined strategic initiatives for 2025. According to the company’s announcement, one of the standout developments in Q4 2024 was the launch of [...]

• Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

  4 months ago News

  

  Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue [...]

• Taboola Expands Beyond Native Ads with Realize

  4 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called Realize.  Taboola has pioneered native advertising for more than a decade, driving [...]

• Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

  4 months ago News

  

  iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM).  This collaboration opens more inventory to connect brands and gaming [...]

• Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising

  4 months ago News

  

  Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [...]

• More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

  4 months ago News

  

  TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped logic, and several publisher-oriented changes. “This redesign goes beyond a UI update — it’s a fundamental shift in how ad tech [...]