PressBox News

• Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative

  5 years ago News

  

  Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a [...]

• mediarithmics Raises €8m to Expand into UK

  5 years ago News

  

  Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

• DoubleVerify Boosts CTV Transparency, Standardising CTV App Identifiers Across Platforms

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency [...]

• OnAudience.com Launches Online Taxonomy

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to [...]

• Cavai Launches in Asia Pacific and Appoints Chairman

  5 years ago News

  

  Cavai the leading conversational advertising platform announces the launch into Asia Pacific with a new office opening in Singapore. The launch also includes the appointment of Lars Bjorge as APAC chairman. Cavai has seen significant growth over the last two [...]

• mediarithmics Partners with Channel 4 to Elevate Campaign Targeting

  5 years ago News

  

  Channel 4 has selected leading ad tech provider, mediarithmics as their advanced data platform partner to hone their campaign targeting capabilities, as part of the broadcaster’s ongoing strategy to accelerate digital across the business. The solution that mediarithmics has created in [...]

• Cavai Announces Significant Growth Plans with Investment Partner, Unveils Senior Key Hires

  5 years ago News

  

  Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires. Cavai already has clients such as VISA, Santander, J [...]

• Impact Closes Q1 with New Clients and Partner Integrations as Partnership Economy Grows

  5 years ago News

  

  Impact, the global leader in Partnership AutomationTM, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the US, APAC [...]

• European Digital Advertising Market Exceeds €64b in 2019

  5 years ago News

  

  Market forecasts for 2020 show that digital advertising could decline by -5.5%. All other media expected to experience -21.3% decline this year.   IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact [...]

• Two Homemade Remakes of Classic Ads More Emotionally Engaging Than Originals

  5 years ago News

  

  How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]