PressBox News
Verve Group Announces Migration to Google Cloud
PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the ad tech environment and can easily become the bottleneck in regards to network [...]
White Bullet Expands Tech and AI Team across EMEA
White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]
IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe’. The aim of this guide is to share background [...]
Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency
Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]
tmwi Strengthens Client Offering with Trio of Key New Hires
tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with [...]
How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results
In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]
STV partners with FreeWheel to boost OTT and STB offering
FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]
Cavai Announces Partnership with Telegraph Media Group
Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]
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