PressBox News

• Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

  8 months ago News

  

  iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM).  This collaboration opens more inventory to connect brands and gaming [...]

• Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising

  8 months ago News

  

  Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [...]

• More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

  8 months ago News

  

  TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped logic, and several publisher-oriented changes. “This redesign goes beyond a UI update — it’s a fundamental shift in how ad tech [...]

• Driving Results: VIOOH & JCDecaux Mexico Elevate the Mazda CX-70 Launch Through Programmatic DOOH Campaign

  8 months ago News

  

  Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the results of a successful programmatic digital-out-of-home (DOOH) campaign, executed in collaboration with VIOOH, a premium global DOOH supply-side platform (SSP), [...]

• iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups

  8 months ago News

  

  In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in the Roblox gaming universe. The ‘Munch While Gaming’ campaign redefines in-game advertising by integrating Chupa Chups-branded digital items and in-game [...]

• GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

  8 months ago News

  

  Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader [...]

• IAB Europe Releases Latest Annual State of Readiness Report

  8 months ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2025. Now in its third year, [...]

• DoubleVerify Launches Content-Level Controls on Meta

  8 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability, [...]

• Taboola Data Reveals Top Holiday Destinations for Brits this Summer

  8 months ago News

  

  British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025.  Taboola, the global leader in powering recommendations for the open web, analysed readership [...]

• Cedara & Adnuntius Partner to Drive Sustainability in Programmatic Advertising

  9 months ago News

  

  Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the digital advertising ecosystem. This collaboration will empower Adnuntius with granular carbon measurement capabilities across its [...]