PressBox Articles

• Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

  9 months ago News

  

  Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

• Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes

  9 months ago News

  

  Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

• Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions

  9 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

• Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

  9 months ago News

  

  Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

• DV Launches News Accelerator

  9 months ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

• AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

  9 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games.  The study charts the continued growth [...]

• Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

  9 months ago News

  

  Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

• Cedara Launches Industry-Leading Compliance Tools to Address SBTI, GHG, & CSRD Reporting

  9 months ago News

  

  Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]

• Taboola Introduces Abby, an Industry-First Generative AI Assistant

  9 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

• BidsCube Unveils Comprehensive White-Label Solutions

  9 months ago News

  

  BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]