PressBox News
Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains
VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]
Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction [...]
Pioneering First-Party Data Software Company, AUDIENCES, Raises £2.1 million to Accelerate Market Growth
AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad [...]
Chalice Expands EMEA Leadership with Michelle Preusch, Morys Ireland & Alex Wu Navarro
Chalice AI, the custom AI media decisioning platform, today (11th November 2025) announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce. Morys [...]
BRAVE Integrates Roqad to Enhance Privacy-First Identity & Auction
BRAVE, the radically human supply-side platform (SSP), today (10th November 2025) announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance. This collaboration strengthens BRAVE’s ability [...]
Adnami Brings Attention Metrics to Meta as Sonar Extends Across Channels
Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on Facebook and Instagram alongside the open web, creating a consistent view across channels. Bringing Meta into the [...]
Cedara Recognised as a Major Contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025
Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025. The PEAK Matrix® Assessment by Everest Group provides a comparative evaluation of leading carbon [...]
OpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-on-Year Growth
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth. These executive appointments support the company’s significant headcount growth [...]
DoubleVerify Launches Industry-First Streaming TV Solutions to Improve Transparency and Elevate CTV Ad Quality
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments. In [...]
impact.com Report Reveals Surge in Partnerships Driving Long-Term Growth
Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of Affiliate Marketing [...]
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