PressBox Articles
PRISA Media se asocia con First-id para avanzar en el entorno cookieless
En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la vanguardia de la innovación publicitaria al iniciar una prueba de concepto con First-id, la solución de ID first-party que está [...]
Captify & Samba TV Launch Australia’s First Search & TV Measurement Solution
Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) announced the integration of Captify’s Search Intelligence with Samba TV’s [...]
PRISA Media Partners with First-id to Advance the Cookie-Free Environment
In a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at the forefront of advertising innovation by launching a proof of concept with First-id, the first-party identification solution that is changing [...]
Appodeal & AppHarbr by GeoEdge Announce Partnership to Elevate Mobile App User Experience
Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppHarbr by GeoEdge enhances publishers’ ability to rely on Appodeal by closing the [...]
Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable
Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated [...]
AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform
AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement. The comprehensive InGamePlay SDK gives [...]
Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms
Adelaide, the leader in attention-based media quality measurement, has expanded its Attention Leaderboard to include Connected TV spotlighting the five streaming platforms with the highest-quality CTV offerings. Adelaide’s Attention Leaderboard is grounded in its omnichannel attention metric, AU, which predicts [...]
Seedtag Appoints Marko Johns as UK Managing Director & International Head of Agency
Seedtag, the leading global contextual advertising company, announced the appointment of Marko Johns as its new UK managing director and international head of agency. In his dual role, Johns will lead the Seedtag UK team, driving the growth of the [...]
Clinch Unveils Unique CTV Creative Performance Insights
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced creative attribution reporting for Connected TV (CTV) campaigns. This expanded measurement solution [...]
Samsung Ads Joins ISBA’s Origin as Founding CTV Member
Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media [...]
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