PressBox Articles

• RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer

  1 year ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief commercial officer. With Jackson’s extensive industry acumen and network, his hire comes at [...]

• Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

  1 year ago News

  

  Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen [...]

• Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

  1 year ago News

  

  For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become [...]

• Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition

  1 year ago News

  

  Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]

• Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

  1 year ago News

  

  Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [...]

• France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics

  1 year ago News

  

  Sojern, the leading digital marketing platform built for travel, shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring [...]

• AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration

  1 year ago News

  

  AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]

• Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid

  1 year ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo.  Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

• Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

  1 year ago News

  

  French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]

• IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

  1 year ago News

  

  Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]