PressBox News

• Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

  1 year ago News

  

  Yahoo has appointed Maddie Basso to the newly created role of Head of Commercial for Australia.  At Yahoo, Basso will drive the company’s overall commercial strategy across partners, resellers and operations in the Australian market. Leading a team of 15, her [...]

• Taboola Signs Exclusive Deal with Foundry

  1 year ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors. Foundry is utilising Taboola’s suite of [...]

• Clinch Enhances Sports API Offering to Include Olympics Data

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [...]

• AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

  1 year ago News

  

  AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

• Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies

  1 year ago News

  

  Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies.  The comprehensive study, compiled from data collected from Cedara clients, provides [...]

• Heineken & Playground xyz Partner to Find Optimal Attention™ & Drive Real World Outcomes

  1 year ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an [...]

• Invibes Leads the Way in Cookieless Targeting Alternatives

  1 year ago News

  

  Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

• IAS Report - The State of Brand Safety in Singapore

  1 year ago News

  

  Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising. Brand safety remains a priority for marketers across the [...]

• Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team   

  1 year ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director.  Loeuille, who has worked in digital marketing for a [...]

• Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns

  1 year ago News

  

  A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of UK consumers say they are planning [...]