PressBox News

• Ford Launches New Digital Campaign for its 'Ford Focus Days' Based on Smart Targeting by Invibes

  1 year ago News

  

  In June and July, Ford Spain has launched a new digital in-feed campaign format with the objective of reaching an 'urban professional with the intention of buying a new car'. The innovative ‘Smart Targeting’ solution from the advertising technology company Invibes [...]

• Azerion Appoints Mark Taylor as New Head of CTV in the UK

  1 year ago News

  

  Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market [...]

• AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements

  1 year ago News

  

  AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]

• Adlook Appoints Industry Veteran Jim Daily as Executive Advisor

  1 year ago News

  

  Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North [...]

• GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

• Adelaide Strengthens Team with Claire Browne as New Head of Research

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]

• Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement

  1 year ago News

  

  Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [...]

• Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

  1 year ago News

  

  Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]

• VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry

  1 year ago News

  

  Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]

• Azerion Launches Generative AI Contextual Solution in Marketplace

  1 year ago News

  

  Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [...]