PressBox News

• Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%

  1 year ago News

  

  It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

• ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

  1 year ago News

  

  ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

• Cookie Information Releases the Best Free Plan on the Market

  1 year ago News

  

  With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory. Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

• PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA  

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA.   In this new role, Kallah will lead [...]

• Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions

  1 year ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey.  In the past year alone, Invibes has successfully [...]

• SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced

  1 year ago News

  

  SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [...]

• Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

  1 year ago News

  

  Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

• Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

  1 year ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team. With over 30 years of experience in the industry, Cupples' rich career [...]

• Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

  1 year ago News

  

  Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

• Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue

  1 year ago News

  

  Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy. Empowering [...]