PressBox News

• Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering

  1 year ago News

  

  Equativ, the global independent ad tech company, has announced the appointment of Claude Spasevski as senior vice president (SVP) for its data and retail media division. Based in Paris, Claude Spasevski will play a vital role in driving the division’s [...]

• Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion

  1 year ago News

  

  Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [...]

• IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Ad Professionals 

  1 year ago News

  

  Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]

• Meta’s Guillaume Cribier Joins MGID as Head of Global Publisher Success

  1 year ago News

  

  MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its US team as head of global publisher success. At MGID, Cribier will lead and support the global publisher success team in developing and strengthening relationships [...]

• Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

  1 year ago News

  

  DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has hired Kantar’s former chief scientist Mitch Eggers.  Mitch, who spent more than a decade at Kantar, one of the world’s leading [...]

• The Ad Tech Industry Sports Challenge is Back for a 4th Edition!

  1 year ago News

  

  Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [...]

• PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

  1 year ago News

  

  Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack.  With Broadsign already providing a centralised hub for its programmatic digital OOH [...]

• IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

  1 year ago News

  

  IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands [...]

• IAB Europe Releases Final European Retail Media Measurement Standards 

  1 year ago News

  

  Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

• Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

  1 year ago News

  

  Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]