PressBox News

• Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

  1 year ago News

  

  Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany.  By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]

• Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers

  1 year ago News

  

  Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modelling techniques to allow [...]

• Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer

  1 year ago News

  

  Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [...]

• VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro

  1 year ago News

  

  Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]

• Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

  1 year ago News

  

  Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

• Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance

  1 year ago News

  

  Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore.  It will allow advertisers [...]

• LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024

  1 year ago News

  

  LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [...]

• Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]

• AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer

  1 year ago News

  

  AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer.  Liow, previously the company's senior vice president of revenue & growth, will [...]

• Yahoo Academy Announces Class of 2024

  1 year ago News

  

  Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme.  Now in its 13th year, the Yahoo Academy has a stellar track record as [...]