PressBox Articles

• Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

  1 year ago News

  

  Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]

• NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

  1 year ago News

  

  NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

• Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web 

  1 year ago News

  

  Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery.  Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

• AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation

  1 year ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and [...]

• IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media 

  1 year ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]

• Adelaide Unveils 2024 Outcomes Guide

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes.  The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]

• Integral Ad Science Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

• Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift

  1 year ago News

  

  Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]

• DoubleVerify Bolsters Media Authentication on Meta

  1 year ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

• NumberEight Secures $2.7m Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry

  1 year ago News

  

  NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. The investment will be used to drive commercial growth, bolster product development, [...]