PressBox Articles

• Zeotap Appoints Matt Bennathan as Chief Commercial Officer to Spearhead Data Business Growth

  1 year ago News

  

  Zeotap, the European customer data solution provider, is delighted to announce the promotion of Matt Bennathan to chief commercial officer of Zeotap Data, recognising his significant contributions to the company's growth and success. In just one year, Matt has been instrumental [...]

• New Research by Clinch Unveils the Crucial Role of Dynamic Creative Optimisation (DCO)

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising."  This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]

• EX.CO Debuts Vertical Video Player for Publishers’ Websites

  1 year ago News

  

  EX.CO - the world’s leading publisher video technology platform empowering publishers to own their video content and monetisation strategies, today (January 3rd, 2024) launched its new vertical video player that is fully optimised for immersive mobile web viewing experiences, and [...]

• Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]

• Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying

  1 year ago News

  

  Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

• LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

  1 year ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.  The first [...]

• Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data

  1 year ago News

  

  Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]

• Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem 

  1 year ago News

  

  In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

• Yahoo Year in Review 2023: Singapore's Top Online Searches Unveiled

  1 year ago News

  

  Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo.  Serving as a rich resource and insight into the [...]

• Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

  1 year ago News

  

  This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites.  The analysis revealed underlying characteristics top-performing news websites share [...]