PressBox News
Ad Tech Opti Digital Forecasts +60% Growth in 2024
The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth. Opti Digital initially focused on [...]
Brand Metrics Fuels Expansion with Four Senior Hires
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as head of research & data science. He will [...]
Brand Metrics Hires Seasoned Ad Tech Professional as Part of its Expansion Into CTV
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 9th, 2024) announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of head [...]
Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ
Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [...]
Voodoo Partners with AppHarbr by GeoEdge to Level Up In-Game Ad Quality
AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and [...]
Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement
Amplified Intelligence, the most trusted source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVOD (broadcast video on demand). Conducted in partnership with Ireland’s premier research consultancy provider, RED C [...]
Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand
Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer. Lyons’ appointment comes in response to the growing demand for Adelaide’s cutting-edge attention solutions and underscores the company’s commitment to [...]
It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies
It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their [...]
TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5
TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]
Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform
In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of the impact of cookieless advertising on revenue. Through an extensive A/B [...]
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