PressBox News

• NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

  1 year ago News

  

  NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities.  NumberEight has reimagined user identity management through AI technology and [...]

• Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

  1 year ago News

  

  In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

• MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

  1 year ago News

  

  MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024. This announcement is part of a series of strategic [...]

• Azerion Appoints Neil Murphy as SVP Demand & Partnerships, North America

  1 year ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of Neil Murphy as SVP demand & partnerships, North America, in a role that will see him expand the company’s presence in the market to [...]

• AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

  1 year ago News

  

  AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

• DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents 

  1 year ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (26th March, 2024) announces two key, v-level appointments – Anna Forbes as Regional Vice President for Northern Europe and Natalie Denyer, VP, Account Management for EMEA. Scaling [...]

• IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

  1 year ago News

  

  Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published the first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising. The mapping presents the range of emissions models [...]

• Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [...]

• Adform Appoints Katherine Thistlethwaite as Senior Commercial Partnerships Manager

  1 year ago News

  

  Adform, the most powerful and safe media buying platform built for the game changers, today (March 25th, 2024) announces the hire of Katherine Thistlethwaite as senior commercial partnerships manager. Thistlethwaite’s appointment comes at a significant period of expansion for Adform, [...]

• Acquisition of Bidstack Ltd & All Operating Subsidiaries

  1 year ago News

  

  The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [...]