PressBox Articles
IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns
Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a new partnership between PYURE and leading sustaintech platform IMPACT+. IMPACT+’s suite of industry-leading solutions is used by global brands and agencies [...]
First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)
First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [...]
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