PressBox Articles

• PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [...]

• Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

• GAMURS Group Announces GAMURS Pulse powered by ArcSpan AMS™

  2 years ago News

  

  GAMURS Group, a leading gaming, esports, and entertainment publisher, announced today (January 4th, 2024) its partnership with ArcSpan Technologies to leverage the ArcSpan AMS™ audience data monetisation platform for publishers. Following an extensive review, GAMURS has selected ArcSpan's AMS platform [...]

• Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab’s Privacy Sandbox Taskforce

  2 years ago News

  

  Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce. This demo tool will provide an open-source platform for stakeholders to [...]

• IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

• Yieldmo Bolsters Global Leadership with Strategic Appointments to Drive Innovation & Growth in 2024

  2 years ago News

  

  Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today (January 4th, 2024) announced four new additions to its global leadership team. Jennifer Werner has joined the company as SVP, [...]

• Zeotap Appoints Matt Bennathan as Chief Commercial Officer to Spearhead Data Business Growth

  2 years ago News

  

  Zeotap, the European customer data solution provider, is delighted to announce the promotion of Matt Bennathan to chief commercial officer of Zeotap Data, recognising his significant contributions to the company's growth and success. In just one year, Matt has been instrumental [...]

• New Research by Clinch Unveils the Crucial Role of Dynamic Creative Optimisation (DCO)

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising."  This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]

• EX.CO Debuts Vertical Video Player for Publishers’ Websites

  2 years ago News

  

  EX.CO - the world’s leading publisher video technology platform empowering publishers to own their video content and monetisation strategies, today (January 3rd, 2024) launched its new vertical video player that is fully optimised for immersive mobile web viewing experiences, and [...]

• Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]