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• 10 Wild Predictions for Europe's Big Ad Tech Week

  3 days ago News

  

  We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider Inc’s Jana Meron, ITV’s Lara Izlan, Xandr’s Michael Rubenstein, as well as the best minds from agencies, publishers and brands. We are very close to selling out – so make sure you get your ticket today. ATS London is followed by [...]

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• ATS London 2019

  10 months ago EVENTS

  

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• Viber's Cristina Constandache on Netflix and Facebook

  2 days ago News

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week’s episode: – Competition to Netflix is hotting up, leading to increased speculation around if, and when, the platform will introduce an ad-funded model to compliment their subscription service. Globo building a USD$50m (£41.4m) studio whilst refusing to sell content to Netflix; a drop in subscriber numbers in the [...]

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• MediaMonks Merges with IMA; Bauer Instream Relaunches

  2 days ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; Teads signs exclusive UK partnership with TI Media; and Marketing Town launches new brand identity as it celebrates five years. MediaMonks merges with IMA S4Capital, the digital advertising and marketing services company, has announced that its digital global content arm MediaMonks has [...]

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