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Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]
Art.com Inc., with its website Allposters.com, is the world’s largest online retailer of high-quality wall art with more than 12 million customers in 120 countries. The company was recently looking to re-engage lapsed customers in new and engaging ways in an effort to drive increased return business from people who had not recently purchased, opened an email, or visited the site.
AllPosters.com owned high quality data on these customers but needed an innovative solution to effectively target them and unleash [...]
RB achieves 1,600% return on ad spend using HookLogic Sponsored Products
Recognising ecommerce as a strategic growth driver, consumer health business RB aimed to increase sales across its portfolio – with brands including Dettol, AirWick, and Vanish – on multiple online retailers. RB sought an effective way to combine ecommerce traffic and advanced data science to generate ads relevant to each shopper, develop deeper insights into media effectiveness, and increase product sales.
To meet these goals [...]
Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone.
The Body Shop is using Rakuten Display’s solutions to help their multi-faceted strategy tap into new audiences, build existing customer loyalty, raise awareness for new product ranges and move to a more brand-led strategy. Desktop prospecting, retargeting and re-engagement are helping to deliver a consistent [...]
Evans Cycles, one of Britain’s largest cycle retailers, is working with Turn, the digital hub for marketers, to implement a data-driven approach to its online marketing. Evans Cycles is using Turn’s Campaign Suite for programmatic advertising, to identify and target key audiences, and gather a single customer view of how cyclists behave online.
The seasonal cyclist is not always looking on cycling websites – they also look at marketplaces such as eBay and national publications such as The Guardian.
The digital world is increasingly fragmented, with customer journeys taking place across many different devices, channels and platforms. Yet many brands continue to work with numerous vendors and solutions across devices, leading to missed opportunities to create a personalised journey and unique experience for consumers.
With its customer ID mapping technology, Adbrain breaks down these siloes and has recently partnered with On Device Research to determine the effectiveness of a cross-device campaign for a leading UK retailer.
The retailer wanted to better [...]
Despite being the number one shopping Android app in Indonesia, Indonesian marketplace Bukalapak realised that only half of the users who installed its app actively used it.
Bukalapak needed to bridge the gap between the high number of installs and the low number of monthly active users (MAUs) by re-engaging idle app users, bringing them back to the app to complete purchases.
AppKit, Sociomantic’s proprietary programmatic in-app display advertising suite, successfully re-engaged idle Bukalapak [...]