by Ciaran O'Kane on 21st Dec 2012 in TRADERTALK

In our second edition of TraderTalk TV we invite Greg Williams, Co-Founder and VP of Business Operations EMEA & APAC at MediaMath, in to discuss Deal ID. What is it? How does Deal ID affect the buy and sell side? Will it bring more premium spend into the automated channel? Greg Williams gives us a quick overview - with an in-depth episode on the technical aspects of Deal ID to follow.

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