This week’s #TraderTalkTV covers the concept of the data-driven publisher – and how publishers should approach programmatic selling around premium and unsold. We invite Enreach’s Petteri Vainikka to discuss his view of the way publishers can use data and automation for direct premium sales.
- Here Comes the Telco Ad Stack War
- Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can't Sell at a Premium
- Overcoming the Challenges of Attribution Model Progress
- Ad Tech: Not Even the Beginning of the End
- Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack