In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane.

During the discourse of the conversation they discuss:

– The advent of private marketplaces (PMPs)
– OpenX’s efforts to ensure it deals with the highest quality of inventory on its marketplace
– Holistic yield management for publishers