In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about their business developments within the programmatic ecosystem, their position on header bidding and some key takeouts from their recently launched research, in association with ExchangeWire Research, which looked at consolidation vs fragmentation in the market.

In this episode Adams covers:

- Where BidSwitch sit within the programmatic ecosystem

- Some of BidSwitch's latest developments

- BidSwitch's take on header bidding and how it is developing the programmatic market

- Key takeouts from BidSwitch's latest research report on consolidation vs fragmentation in the programmatic environment