In this episode of TraderTalk TV, ExchangeWire’s CEO, Ciaran O’Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology.

McEnery discusses:

– What a wrapper is and how it works

– How a publisher would run due diligence on wrapper selection and set it up

– The difference between server-side and client-side wrappers

– Why a publisher would run both a server-side and client-side solution

– The benefits of server side versus client side, and vice versa

– Why a hybrid solution between client side and server side will be the future of header bidding technology adoption